It's all about access. That was the cure for Maryland Panhandle's three western counties. Since the 1950's, national planners have made good road contruction a key part in bringing this region to East Coast standards. Witness I-68. It's advertised as "the better way to Ohio and Points West". Sorry, Penna., but the septuagenerian turnpike doesn't make meet with a 19-year young double-shouldered beauty. There is variety, too; entering Cumberland you're thrown onto an inner-city style skyway.
A drive into the heart of West Virginia is a nauseating experience. While fun on a rec trip, your starch-suited investor's won't like the thrill.